Consumer Engagement Strategy Specialist

Location:Kraków

We work: 100% Remote

Contract of employment: full-time

Level: Mid/Senior

Recruitment process:online

About your future employer:

Our Client and your future employer is a global manufacturing company whose products can be found all over the world. A truly global business with operations and offices across Europe, Asia, and America.

As a global player, it can give you the chance to follow training and development programs of all types, and to explore career opportunities and experiences in other countries and departments.

You will have a great chance to participate in projects that will grow your skills and further shape your career path.

Consumer Engagement Strategy Specialist

We are looking for a talented individual to fill the role of Consumer Engagement Strategy Specialist in the FMCG industry. This role involves developing, implementing, codifying, scaling, and executing consumer engagement strategies and campaigns. The ideal candidate will work closely with various teams, including Marketing, Media Agencies, and Consumer Insights, to ensure the success of these initiatives. The primary responsibilities include:

• Developing comprehensive consumer engagement strategies tailored to the FMCG sector.
• Implementing innovative approaches to consumer engagement, leveraging the latest technologies and trends.
• Codifying best practices and standardizing processes for scalability and efficiency.
• Scaling campaigns to reach a broad audience while maintaining personalized experiences.
• Executing campaigns with precision and attention to detail, ensuring alignment with brand objectives and customer needs.
• This role offers an exciting opportunity to shape the way FMCG brands interact with their consumers, driving loyalty, retention, and overall brand affinity.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field - prefered.
• Proven experience in developing and executing consumer engagement strategies, preferably within the FMCG industry.
• Strong understanding of consumer behavior and market trends.
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
• Demonstrated ability to think creatively and strategically to solve complex problems.
• Familiarity with digital marketing tools and platforms.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Results-oriented with a track record of driving measurable outcomes through consumer engagement initiatives.
• Adaptability and willingness to embrace change in a fast-paced environment.
• Fluency in English, both written and verbal.

We offer:

• Comprehensive training to ensure success in your role
• Technical or managerial career path (everyone can develop their leadership skills)
• Be a part of a truly awesome team in a well - located office in Kraków
• Opportunity for professional development in an international environment and for increasing your abilities and skills in various areas
• Life insurance
• Private medical care
• Flexible working hours
• Great atmosphere and comfortable working conditions
• Stable job and cooperation with friendly and high qualified team
• Soft skills development
• Remote model of work
• Integration events
• International team and non-corporate work enviroment

Recruitment proces:

1. Short interview with Antal Consultant
2. Interview with HR
3. Interview with HR & Hiring Manager
4. Employment

What is Antal?

Recruitment company!

We are the leader in the recruitment of specialists and managers, as well as in HR consulting. The brand is present in 35 countries and has been operating in Poland since 1996. During this time we built many candidates' careers, thanks to our flexible and comprehensive approach to all recruitment processes. Our specialists, completely free of charge, will help you find and get the best job for you!

What will you gain by applying for Antal job offer?

Free career support!

By applying for Antal offers, you will receive support from our Consultant, who will keep in touch with you via e-mail or phone, help you prepare for the interview, and take care of the quality of the recruitment process.